Taya Kyle Responds to Nike: What Sacrifice?

 In Politics
Taya Kyle, the wife of Navy SEAL Chris Kyle, “American Sniper,” responded to the Nike ad campaign with Colin Kaepernick in a Facebook post on September 4.
Taya’s Facebook post in its entirety is here:

Nike, I love your gear, but you exhaust my spirit on this one. Your new ad with Colin Kapernick, I get the message, but that sacrificing everything thing…. It just doesn’t play out here. Sacrificing what exactly? A career? I’ve done that both times I chose to stay home and be with my kids instead of continuing my business climb… and it wasn’t sacrificing everything. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.

At best, that is all Colin sacrificed… some money and it’s debatable if he really lost his career over it. Maybe he sacrificed the respect of some people while he gained the respect of others. Or maybe he used one career to springboard himself into a different career when the first was waning. I don’t know. What I do know is, he gained popularity and magazine covers he likely wouldn’t have gotten without getting on his knees or as you say, “believing in something.” I’m also thinking the irony is that while I am not privy to the numbers, it’s likely he gained a lucrative Nike contract. So yeah… that whole “sacrificing everything” is insulting to those who really have sacrificed everything.

You want to talk about someone in the NFL sacrificing everything? Pat Tillman. NFL STARTING, not benched, player who left to join the Army and died for it. THAT is sacrificing everything for something you believe in.

How about other warriors? Warriors who will not be on magazine covers, who will not get lucrative contracts and millions of followers from their actions and who have truly sacrificed everything. They did it because they believed in something. Take it from me, when I say they sacrificed everything, they also sacrificed the lives of their loved ones who will never be the same. THAT is sacrificing everything for something they believe in.

Did you get us talking? Yeah, you did. But, your brand recognition was strong enough. Did you teach the next generation of consumers about true grit? Not that I can see.

Taking a stand, or rather a knee, against the flag which has covered the caskets of so many who actually did sacrifice everything for something they believe in, that we all believe in? Well, the irony of your ad..it almost leaves me speechless. Were you trying to be insulting?

Maybe you are banking on the fact we won’t take the time to see your lack of judgement in using words that just don’t fit. Maybe you are also banking on us not seeing Nike as kneeling before the flag. Or maybe you want us to see you exactly that way. I don’t know. All I know is, I was actually in the market for some new kicks and at least for now, I’ve never been more grateful for Under Armour.

We noted she had a plethora of left wing trolls knocking her post.  They attacked her for mentioning Pat Tillman. They attacked her for saying anything about Colin Kaepernick’s “sacrifice.” But the bare fact is that Colin Kaepernick was being PAID by Nike the entire time he was out of the NFL – there was no “sacrifice” whatsoever.
Showing 5 comments
  • Clayton Woodrum


    Thank you for your sacrifice! You are an angel!

  • Michael Mancuso

    I stand with you ,this guy crapineck is a talentless irogant prick, he whould be forever banned from the NFL and any sport, i would never buy anything with his name on it , the NFL is also to blame for allowing this to continue, if they hate america so much just leave true Americans dont wznt this jerk here ! I 100 percent appreciate your husband’s selflessness to serve his country , and the sacrifices you and your family are going thru , America is a little bit sick right now as you know , but i have faith in President Trump ,and people like yourself who stand up to these animals trying to destroy our way of life , God Bless you and your Family!! Stay positive and stand tall !!

  • Ellen

    Thank you Taya for a wonderful article addressing the alleged sacrifice of this person who obviously has led a life void of sacrifice or losing a loved one in a war to provide him the opportunity to criticize our country. And while we’re discussing Nike . . does the world know how much they pay the laborers who make their shoes? They pay slave wages. Who wants shoes made in this manner and who supports men like Kapernick? Not me.

  • Bill Coke MAJ RET, USA

    Powerful! and well said! Truth is truth and most today unless they served and this goes for spouses and families of service members have no idea what sacrifice truly is.

  • Peggy McCarley

    Tanya, you are an ANGEL💞

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