South Africa- Rage Against an H&M Monkey Hoodie

 In Foreign

H&M is a Swedish fashion company that makes clothing that is sold in 4,500 stores in 62 countries around the world. After taking considerable criticism for not having any black models for their clothing, they created a hoodie with the words “Coolest Monkey in the Jungle” across the front. They foolishly used a black child as the model. In South Africa, the issue became so volatile that packs of protesters literally trashed H&M stores, forcing them to close.

The company was criticized so viciously that they were forced to remove the product and recycle it.

Liam Mango, the model, and his Mom Terry instantly became the targets of hate and racial slurs.  What originally was a blessing for the family to be chosen as a model for a huge company, has now become a monstrous weight around their necks.

H&M stores issued an apology:

“H &M is fully committed to playing its part in addressing society’s issues and problems, whether it’s diversity, working conditions or environmental protection – and many others. Our standards are high and we feel that we have made real progress over the years in playing our part in promoting diversity and inclusion. But we clearly haven’t come far enough.

We agree with all the criticism that this has generated – we have got this wrong and we agree that, even if unintentional, passive or casual racism needs to be eradicated wherever it exists. We appreciate the support of those who have seen that our product and promotion were not intended to cause offence but, as a global brand, we have a responsibility to be aware of and attuned to all racial and cultural sensitivities – and we have not lived up to this responsibility this time.

This incident is accidental in nature, but this doesn’t mean we don’t take it extremely seriously or understand the upset and discomfort it has caused.

We have taken down the image and we have removed the garment in question from sale. It will be recycled.

We will now be doing everything we possibly can to prevent this from happening again in future.

Racism and bias in any shape or form, conscious or unconscious, deliberate or accidental, are simply unacceptable and need to be eradicated from society. In this instance we have not been sensitive enough to this agenda.

Please accept our humble apologies.”

The apology was issued on January 9. The item had been removed from the stores. The South African stores never carried the hoodie in the first place. That didn’t make any difference, as on Saturday waves of protesters invaded H&M stores, ripping down clothing displays and leaving a giant mess behind. All of the stores across South Africa were forced to close as protesters from the Economic Freedom Fighters opposition party trashed them. So much violence ensued in six different malls that police had to fire rubber bullets.

The Daily Mail wrote,

Innocent shoppers and bystanders were forced to flee as chanting gangs wearing uniforms of the country’s radical opposition party swept through at H&M stores across the city, including Africa’s flagship store in the upmarket suburb of Sandton.

 The wave of the mass store invasions, which had clearly been well organised in advance, began shortly after the stores opened for Saturday trading, with pictures and videos of the chaos lit up social media.

Sound familiar? Organized? Planned in advance?

This person gets it:

Here’s the issue: the protester’s actions left a mess that black South Africans will now have to clean up. Thousands of jobs that are held by black South Africans are in now jeopardy if the stores pull out of South Africa forever. In the uncivilized temper tantrum, the radicals may have caused massive financial hardship for their own race. The protesters complained that the company was calling them “baboons.” Ironic.

South Africa’s leadership at the present time hates white people, as their leader is an open racist who encourages the anti-white sentiments. The H&M company is white-owned.


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