Cabela’s Pro Staffer Banned from Posting Her African Hunting Pics

 In Politics, Social Media

Has Cabela’s gone snowflake on us? In 2017, Bass Pro Shop acquired Cabela’s to the tune of $4.2 Billion. Since then some customers are complaining that they’ve slid into liberalville. But one of their Canadian Pro Staff, Jeanette Hall, quit because they put out a memo refusing to allow pro staff to post African hunting pictures.

These are the rules to which she is referring:

On page 3 of the same document, they reiterated the rule about safari animals:

Facebook Prohibited Items

• Do not post animals’ shots that are excessively bloody/inappropriate and/or are exotic animals (safari animals, etc.)
• Do not share sensitive information on social – sales, non-public, financial information, merger details, etc.
• Do not post about competitors’ brand/prices/etc.
• Do not post photos of customers/employees in the stores without their approval
• Do not create Facebook contests/sweepstakes without our support (contest waiver/rules/liability concerns)

Why would pictures of an African Safari hunt be worse than a North American hunting photo? What’s the difference? Fear of public outcry perhaps? We’ve seen it before, the constant barrage of attacks against safari hunters.

We spoke with Jeanette, who by the way is originally from the United States, and she sent us some of the banned photos:

None of the photos she sent were “excessively bloody” and who is to say that they were “inappropriate” for a brand that has made its reputation on hunting and fishing? According to her Facebook post, the founder of Cabela’s was an avid African hunter.

She also told us:

“That revision was very sneakily sent to us AFTER we had signed our contracts…All pro staff in Canada received the same exact contract I did…

The day after my statement went viral Cabelas back pedalled and put out a release they had no idea where the email had come from. That same day ALL pro staffers got an email from corporate urging them to post a photo of Cabelas statement and an African hunting photo. I got this info from a pro staff that is willing to still speak with me…

The interesting thing is is that I’ve had US pro staff contact me as well and said they were banned from posting African animals as well as wolves…

I see it as an attack on hunters. When you chip away at hunting we begin losing it. This may seem small to some people but it speaks volumes to me.”

Is there a Cabela’s employee that is anti-hunting, and deliberately created a firestorm by putting in this new “rule?” Or is this a politically correct attempt to “protect” the Cabela’s brand from the vicious rhetoric of animal rights activists?

Cabela’s has stepped into a convoluted world, and it caused them to lose a valued pro-staffer.  Jeanette was also an “Extreme Huntress” in 2014.



  • Jeannette

    You, know, I supported Jeanettes opinion to support African hunting as a kode of conservation. Now that I see what Cabelas had actually written I dont support Jeanette on this matter. Cabelas wasn’t making a statement about African hunting. They were just making sure their North American Messaging was consistant. It’s a north American store that displays species from north America, its branding.
    I also would appreciate your article if you refrained from charged, hate words like “snowflake”. The only people being overly sensitive and emotional are the ones saying hunting is threatened by this and creating drama out of nothing. It’s not, hunting is supported by cabelas. I appreciate Jeanette on a lot of things but this was blown out of proportion.

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